Glitzy Bappi Lahiri in 7-up ‘gold lemon’ ad
By admin • May 21st, 2009 • Category: Hot News7-up (Pepsico India) has rolled out a campaign to push its latest promotional offer for 7UP, featuring Bappi Lahiri.The agency has created a campaign built around the creative concept ‘ 7UP sone ke nimbu offer’; the reward being an opportunity to win seven lemons made of actual gold plus Rs 7 crore in cash. The ideal ambassador to represent the golden offer – none other than the King of Bling himself, the golden man Bappi Lahiri.
Bappi Lahiri’s presence in the ad along with all that flashy jewellery and beautiful hot models in gold suits has become a hit.
